SEO: Why It's Important for Your Blog

SEO.

If you cruise the internet, you may have come across this acronym. You may have thought it wasn't relevant to you, your blog, or your search for ancestors. It is, in fact, important. SEO stands for "Search Engine Optimization", and no, its not scary.

What is it, exactly?

If you want the technological jargon, you can read all about it on Wikipedia. This is my take, my version of that information, but into language I can understand.

Simply put, SEO is the way a search engine reacts to a website and lists it in your results page. For example, if you do a search for "genealogy blogging", you will see www.geneabloggers.com is almost always at the top of the list. How does that happen? Well, site creator Thomas MacEntee has done an amazing job of providing search engines with the proper search terms, so people find his site first and easily. (He may have other tricks up his sleeve, and probably does, but I know he is doing this, and doing it well.)

Chrome search results for "genealogy blogging"

Think of it this way. When you open your web browser and conduct a search - for anything - you use a certain set of terms to try to get the best results possible, right? For example:

"Brown + Nebraska genealogy"

This is essentially universal. Yes, there are other ways of conducting a search. But, think about when you are looking for a recipe. You might search for "spaghetti recipe" or "world's best spaghetti". You don't always use a complicated search pattern to find what you are looking for.

Applying these terms to your unique blog or website allows the search engine to identify what your site is about and related to. It makes it easier for the search engine to find topics on your site and match those topics with the search terms that people use in simple searches.

Why should I do this? 

Simple. You want people to find you. Don't you?  Are you writing your blog to find other relatives? Well, they search for surnames, locations, photos, etc. Lead them to you with the right terms. Are you writing about your business, or general methodology? Great! Use the applied terms to communicate that's what you are writing about!

Don't care if anybody reads your blog? Ok. You can still read the rest of this one, though.

• "Why does it matter if your site is at the top of the results page or on page 42?"

Wouldn't a dedicated searcher find it either way?  Well, yes and no. I recently read that the average user in the U.S. only looks through the first two pages of search results, then either adapts the search terms or stops all together.

• "So what? Genealogy is reportedly the second most popular hobby - they are still going to find it."

Eventually, yes, they could. No built in guarantee on that one. Imagine that this long lost cousin finds you today, or finds you in five years. What have you missed out on? What kind of relationship could you have developed with this new branch of the family in that time?  There is a whole series of "what if's" here, and my favorite one is this: "what if long lost cousin's grandmother is still alive today, but dies next year?" Think about that for just a minute.

Convinced yet? Ready to start? I hope so.

How do I do this? 


Caroline Pointer of BloggingGenealogy.com recently posted a great little piece entitled Want More Cousins to Visit Your Genealogy Blog? in which she introduced us to "Cousin Awesome Sauce", and using "alt text", which allows you to "'tell' the search engine what the image says..." (Read the full post, it's worth it, I promise.)  So, start with that. Create a way for your images to be identified with the text you are producing.

Once you've got your feet wet, take a look at Search Engine Optimization: Step By Step on the About.com Web Design / HTML page, by Jennifer Kyrnin. It's a visual - yes, visual - instructional post about how to do this, and gives a more technical look at why you should. She makes it pretty easy.

Do not overlook this! This little tidbit from the step by step guide I just told you about is priceless! Use Adwords from Google to identify the best, and most common, search terms for your blog. Ms. Kyrnin puts this in her tutorial, but I want to point it out specifically as a really useful tool for this process. Just putting my blog and my webpage through that one tool, I learned a great deal. It proved to be incredibly useful.

Have other ideas? Know something about SEO that I don't? Well, that's likely. I'm just starting to educate myself on this particular road to internet usage and success. If you have a great resource you have used to improve your site, I'd really like to see it. Please leave a comment.

In the meantime, here is a great graphic to explain the process just one more time. And one more tip: look on Pinterest. There are numerous "infographics" to help understand SEO.

http://blog.hubspot.com/blog/tabid/6307/bid/6442/12-Amazing-SEO-Infographics.aspx

Genealogy and Art

There are so many ways to visually express the idea of genealogy and family history. Look around and you will find depictions of trees, trees with roots, pedigree charts, historic photos, maps... the list is really endless. Many of them are great, many are repetitive. 

About a year ago, a cousin of mine posted the below art work on her Facebook page, and I was instantly enamored of it. Although art is her hobby, I could not believe the detail and meticulousness of this piece. I was truly awe struck at her ability and talent. I made several comments to her about the sketch, and before I knew it, the original had landed in my mail box. It was an incredible gift, and it is one of my most treasured possessions. 

Copyright Serrin Boys. 

For me, this is a very hard image to put into words. The idea of human hands holding the tree; that ever to common symbol of family, history, generations past. We are literally care takers of our own history, and it is a powerful and emotional interpretation of such. 

I have no idea what was in her heart or mind when she created it, but I know it speaks volumes to me. I have been honored once again, as she has allowed me to use it as the logo for my newest project; Conference Keeper. 

Truly, I believe it to be rare to come across something that affects each of us so uniquely, and in my opinion, this is a stunning example. Of course, we all have our own reactions to art, and some may not agree with me. That's fine. I hope that each of you is able to one day find that unique and important expression of the importance of your family history. I've got mine.

Ancestry.com completes the 1940 US Federal Census Index

From Ancestry.com today:

Ancestry.com Releases Completely Searchable 1940 U.S. Federal Census

A searchable index to 134 million records makes researching family history in the latest available U.S. Census dramatically easier

PROVO, UTAH – (August 3, 2012) – Ancestry.com, the world’s largest online family history resource, is proud to announce that it has completed the records indexing process for the 1940 U.S. Federal Census, which is available at www.ancestry.com/1940census. All 134 million records are now easily searchable by name, date, place of birth and other key information recorded in the census. These records, which are free to search, offer valuable insight for the nearly 90 percent of Americans who either have family members recorded in the 1940 U.S. Census or are in it themselves.

Since the initial release of the 1940 U.S. Census by the National Archives in April, Ancestry.com has progressively published information from this important family history resource state by state. Ancestry.com has made this vital family history information while providing an engaging user experience including the ability to search for maiden names or other family names, often a roadblock when searching records. Additionally, users can make corrections or update information that is incomplete, leading to a better overall database of information.

Assisting in navigation of the 1940 U.S. Census is Ancestry.com’s Interactive Image Viewer, which enables users to easily peruse document pages with simple graphical overlays. The viewer adds highlights, transcriptions and other functionality directly on the Census page. This enables searchers access to small census fields by simply scrolling over them for a pop up that magnifies the information recorded by census takers.  With the ability to zoom in on individual records, these new features dramatically improve the usability of the 1940 U.S. Census, which previously only included images of the paper records. These paper records, handwritten in small entry fields, have traditionally been very hard to read, making the visual enhancements in the Interactive Viewer a huge improvement.

“We are so excited to be publishing our index to the 1940 U.S. Federal Census for free on Ancestry.com,” said Tim Sullivan, CEO of Ancestry.com. “As one of the most anticipated family history resources ever, the 1940 Census is a fantastic way for almost every American to get started making discoveries about their family history as well as a key new resource for so many of our two million existing subscribers.  Experienced through our new Interactive Image Viewer, the stories and discoveries inside the 1940 Census really come to life.”

Users can now find basic information such as their ancestors’ names and where they lived, but also gain more insight about their ancestors’ daily lives. This information includes whether they owned or rented their home, the value of the residence and how many people resided there. For the first time, census takers in 1940 also asked questions specific to income and education. Interestingly, details like prior military service, the ability to read or write, and whether citizens spoke English – all asked in prior censuses – were not asked in 1940.

The entire census can be viewed online at www.ancestry.com/1940census

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world's largest online family history resource, with approximately 2 million paying subscribers. More than 10 billion records have been added to the site in the past 15 years. Ancestry users have created more than 38 million family trees containing more than 4 billion profiles. In addition to its flagship site www.ancestry.com, Ancestry.com offers several localized Web sites designed to empower people to discover, preserve and share their family history.

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include our ability to digitize content, to provide desired content to our subscribers, to make our services convenient to use and to otherwise satisfy customer expectations. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2012, and in discussions in other of our Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.